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Sports Minister Rathore launches ‘Khelo India’ logo

We are rapidly moving towards the actualisation of Prime Minister Narendra Modi’s vision of New India,” Rathore said. “As the national programme for development of sports, Khelo India, will go a long way in achieving the twin objectives of mass participation and promotion of excellence in sports. Prime Minister sees the future of India aligning with the youth of the nation, adopting sport as part of its culture.”

The three-stroke Khelo India logo, designed by Ogilvy India, has in-built modularity, allowing plenty of adaptability and flexibility into endless pictorial forms. The colour of the Indian flag evoke a sense of National pride and team-work. These competitions will act as avenues for identification of budding sporting talents in specific sports disciplines. We are proud that everyone is coming together in the movement.

The Khelo India School Games, to be broadcast by Star Sports, is being held in collaboration with the School Games Federation of India and National Sports Federations by setting up an Organizing Committee as per procedure of the Ministry of Youth Affairs & Sports. SGFI and NSFs will draw up and conduct an annual calendar of competitions leading up to the Khelo India School Games.