Dell emerged as the most trusted brand in India in 2019: TRA

Dell has emerged as the most trusted brand in India in 2019, according to a report released by brand analytics firm TRA Research. Dell climbed five ranks over the previous year to grab the top spot and also introduced the laptop category in the report.

With 31% Brand Trust Index (BTI) difference from Dell, auto brand Jeep makes a dramatic entry in the second spot with a massive jump of 551 ranks over last year. LIC and Amazon are ranked on the third and fourth spots and Apple iPhone emerged as India’s fifth most trusted brand, rising 116 ranks from 2018.

Samsung is in the sixth spot and is the leader among mobile phones. Occupying the seventh rank, LG’s televisions are also the leader in the consumer electronics super-category. The eighth most trusted brand rank is held by Aviva Life Insurance, Maruti Suzuki is at a ninth position and is followed by the State Bank of India at tenth place.

The Tata Group has 23 brands among the most trusted list. Godrej has 15 brands, Amul has 11 and Samsung is represented in eight categories. LG, Honda, Cadbury’s, Nestle, Parle, and Dabur are represented by seven brands each. Dabur’s brands are leaders in each of the categories they were included in.

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