Max Bupa, a standalone health insurer entered into a strategic partnership with MobiKwik, a fintech platform to promote affordable and convenient bite-sized group health insurance products for MobiKwik’s 107 Million customers across the country.
Max Bupa come up with a slew of innovative offerings, including a Cancer cover at a nominal premium. A HospiCash product for MobiKwik’s vast customer base. Max Bupa’s HospiCash product provides for a pre-defined daily allowance on the basis of the number of days of hospitalization irrespective of the actual expense incurred by the customer.
HospiCash will offer ₹500 per day hospital allowance for up to 30 days in a year. The main aim to enable financial inclusion by making pocket-size health insurance solutions available through the Mobikwik platform. The plan to acquire 1 million Mobikwik customers over the next 3-4 years.