Social Media Platforms Present Voluntary Code of Ethics

Social media platforms and the Internet and Mobile Association of India (IAMAI) presented a ‘Voluntary Code of Ethics for the General Election 2019 to the Election Commission of India. As per the code, the platforms will acknowledge these notifications within three hours of receipt and will act upon expeditiously based on the nature of the reported violation.

The platforms will deploy appropriate policies and processes to facilitate access to information on electoral matters where appropriate and keeping in mind the principle of freedom of expression. The code aims to identify measures that the platforms can take to increase confidence in the electoral process to safeguard against misuse that vitiates the free and fair character.

The Election commission together with platforms has developed a notification mechanism by which the electoral body can notify them of potential violations under Section 126 of the Representation of the People Act and on other matters. The platforms will deploy a high-priority dedicated reporting mechanism for the EC and appoint dedicated persons for the purpose.

Platforms will ensure that political advertisements by parties or their candidates are pre-certified. The platforms have voluntarily undertaken to establish a high-priority communication channel with the nodal officers designated by the ECI.

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